It is also present in Spain and the United States

Esthetic Center, network of centres of beauty, is continuing its development on the French territory. To meet the growing consumer demand, Esthetic Center opened 12 new centres in the first half of 2011 and the sign is more than 30 additional openings by the end of the year 2011.

L "sign is coming for the first time in Arras (Pas-de-Calais), in le Havre (Seine-Maritime), Charleville-Mézières (Ardennes) and Dijon (Côte-d'Or). Esthetic Center also consolidates its presence in Paris (17th), in Sannois (Val-), in Nantes (Loire-Atlantique), Annecy (Haute-Savoie), in Montpellier (Hérault), Vedène (Vaucluse) and Auterive, in the heart of Toulouse (Haute-Garonne). In the Toulouse metropolitan area, the network has 30 institutes. With these recent openings, Esthetic Center has now more than 170 institutions and expects to exceed 200 by 2012.

Franchisees well surrounded by to successful settlements of beginnings of the commercial project at the opening of the centre, Esthetic Center accompanies each of its franchisees in a custom way. They benefit from the support of the network and its partners in the preparation of the project to the installation, and many tools to optimize the development of their centre. -The preparation of the project: a feasibility study is carried out for each project (analysis of the financing plan, evaluation of the cost-effectiveness, etc.). -A simplified installation: the new franchisee receives a specification containing all the elements necessary for development of its centre (specifications, plans, elements of the decor, etc.). -Training at all stages: to ensure a quality service, the new franchisee and its beauticians benefit from two weeks of theoretical and practical training on techniques and the products distributed in the centres. A catalogue varied training (marketing, sales, management, etc.), is also made available in addition. -A complete and efficient intranet: interactive tool, the Esthetic Center intranet allows all franchisees to obtain immediate online assistance, training distance, download various utilities (marketing, communication, management, etc.). -An opening custom: a trainer-facilitator is specially sent by the network for each opening. Her shoulder and guide the young franchise in his new functions. Thereafter, at least three times a year, facilitators visit the franchisee to take stock of its activity. Finally, quarterly regional meetings are organized to meet franchisees and propose the adoption of new strategies for the sign. -A major communication: a campaign customized, specifically designed by marketing and communication services to start each new centre. In parallel, seven national campaigns are organized by year. The franchisee also has the possibility to opt for the "marketing pack" monthly which allows to create tools of communication performance, for uptake and retention (weekly sending of 100,000 SMS, e-mailings and newsletters, advertising leaflets, dynamic implementation of PSD, etc.).

The new centres Esthetic Center:

Esthetic Center - Ardennes 17 rue Daga-08000 Charleville-Mézières Tel. 03 24 27 35 88 leader: Jérôme Carpentier

Esthetic Center - Côte - d'Or 61 rue Auxonne 21000 Dijon Tel. 06 77 96 36 64 leader: Mathieu Bailliard

Esthetic Center - high - Garonne 20 place of President Wilson 31000 Toulouse Tel 05 61 12 37 11 leader: Daniel Lavergne

Esthetic Center - High Garonne 10 route de Toulouse 31190 Auterive Tel 05 61 49 66 97 leader: Laura Sudres

Esthetic Center - Hérault 211 rue Marius Carrieu 34080 Montpellier Tel. 04 67 79 43 93 leader: Patrice Bouyssou

Esthetic Center - Loire-Atlantique 1 bis rue Paul Bellamy 44000 Nantes Tel. 02 51 82 03 19 leaders: Frédéric Philippe and Laurent Dupont

Esthetic Center-Pas de-Calais 225 Avenue Winston Churchill - 62000 Arras Tel. 03 21 24 01 42 leader: Ghislaine Roger Villedieu

Esthetic Center - Haute-Savoie 13 rue of the Prefecture 74000 Annecy Tel. 04 50 51 88 25 leader: Alexandre Courault

Esthetic Center - Paris 17th 23 rue Rennequin 75017 Paris Tel. 09 81 28 70 46 leader: Tibisaye Delahaye

Esthetic Center - Seine-Maritime 59 Edouard Lang 76600 Harbour, Tel. 02 35 22 49 19 leader: Isabelle Knight

Esthetic Center - Vaucluse 11 Saint Montange road - road Morières - 84270 Vedène Tel. 04 90 81 01 26 leader: Eugénie Lacanau

Esthetic Center - Val d Oise 10 boulevard Charles de Gaulle 95110 Sannois Tel. 01 30 25 16 16 leader: Roman Raguin

Established in 1998, Esthétic Center has been an important development since its acquisition in January 2003 by Frantz Lallement, creator of the brand of cosmetics of the same name and founder of "The Pizza box" (fast food). The network is now number one on the market of the "beauty without appointment" with more than 170 centres in France. It is also present in Spain and the United States.